Design Principles: Telephones Edition

Print | Typography | Illustration

Design Principles is a comprehensive book that lays out the fundamental concepts of graphic design. Drawing from courses taught at MICA by Ellen Lupton and Jennifer Cole Phillips, as well as their book Graphic Design: The New Basics, this edition serves as a practical guide for designers seeking to master key principles such as symmetry, scale, framing, hierarchy, and grids. Each principle is elucidated through original illustrations inspired by the theme of telephones, offering clear and engaging examples. From vintage rotary dials to smartphone interfaces, each principle is brought to life with engaging examples, combining theory with visual inspiration and providing invaluable insights into the art and science of graphic design.

Blue square book cover of Design Principles Telephones Edition featuring a vintage hot pink rotary telephone illustration.
Open design book showing symmetry vs asymmetry illustration with colorful graphic examples on blue background.
Open book spread with bold colorful 'Scale 03 Scale' typography on bright blue background.
Open design book displaying mobile phone evolution illustration beside a no-phone-use sign graphic.
Open design book page featuring a vintage rotary phone scaled inside a modern smartphone outline illustration.
Open design book showing framing concepts with illustrated hand and bold 'The Banana Phone' poster graphic.
Open design book showing hierarchy concept with vintage 'Local Call 10 cents' telephone sign and text list.
Open book showing a yellow page with a typography directory list and text about typographic design.
Open book displaying a grid section with a red numeric keypad illustration on a blue background.

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