Hater Campaign

Print & Digital Advertising | Illustration

Hater is a dating app inspired by the unconventional concept of bonding over mutual dislikes, where hating the same things can lead to unexpected chemistry and genuine relationships. This ad campaign aims to capture the attention of opinionated individuals seeking meaningful connections based on shared aversions with the tagline “Matchmaking for the Opinionated.”

Pink illustration featuring a digital alarm clock at noon for Hater dating app print ad.
Pink illustration of a cat scratching a sofa for Hater dating app print ad.
Pink illustration of country music items including cowboy hat, boots, guitar, and musical notes for Hater dating app print ad.
Hater dating app Instagram post showing unpopular opinion that ugly Christmas sweaters need to die.
Hater dating app Instagram post showing unpopular opinion about hating avocados but loving guacamole.